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I’ve been seriously YouTubing now since around 2020 (please like and subscribe… 😉). What started off as a way of staying sane during lockdown has turned into a full time hobby - my channel now has over 100 videos and over 27,000 subscribers.

As someone in the maker world, it’s great. I often have hundreds of ideas swimming around my head and producing a video actually makes me finish some of them!

I’ve also met some amazing people through the community and it’s been a real eye opener.

As a hobby, it shouldn’t matter how many views each video gets. But it’s still slightly soul destroying to work hard on something, only for it to flop horribly and just get a few views.

Every guide/advice/guru will tell you, the way to be successful on YouTube is to find your niche and produce content that people in that niche want to watch.

You’ll build a loyal following. They will watch your videos, share them with their friends and help you grow your channel. It will become a self sustaining machine.

The problem is, this means that you have to stay in your box. You can’t just make videos about whatever you want. You have to make videos that your subscribers want to watch.

If you try and stray off the narrow path, you will be punished. The “algorithm” needs to know if your video is any good - there’s no point showing it to people if it’s rubbish.

How does the algorithm know if your video is any good? It shows it to your subscribers. If your subscribers don’t click or watch your video, then it’s not good enough. If it’s not good enough for your subscribers, it’s not good enough for anyone else. After all, your subscribers should be your biggest fans!

You are stuck in your narrowly defined box. You make videos about ESP32 and Arduino. That’s it. Get back in your box.

Now, obviously the answer is - make a new channel, make a channel for every niche that you want to make videos for. Become the new cable TV provider with hundreds of channels.

But the incentives are biased in completely the opposite direction - managing more than two channels would quickly turn into a knightmare. Even managing one channel is hard enough.

There are also barriers to being monetised - you need enough subscribers and accumulated watch time on a channel. You have to upload regularly or you will lose monetisation - you can’t just stop and only upload when you feel like it.

Now of course, I could just ignore the analytics, the monetisation, the glorious advertising revenue, but I’m as weak as the next man/woman. Who doesn’t want to be a YouTube millionaire?


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Should I Start a YouTube Channel? (in 2023) - In this post, I strongly discourage anyone who's thinking of starting a YouTube channel due to the immense amount of commitment and work it requires, in return for almost nothing. Despite my own success as a YouTuber, I argue that it's not at all as fun and glamorous as it seems; with the harsh reality being hours spent on editing videos, trying to appeal to the YouTube algorithm, and the discouraging attention your videos receive. Yet I also share the little joys and proud moments I experience from my channel, and how it has helped me grow and connect with an amazing community.
Launching the MakerNews Email List - Battling YouTube's frustrating algorithms, I’ve decided to take matters in my own hands. Why rely on YouTube to reach my audience when I, along with a group of fellow Makers around the world, can start up a newsletter to directly connect with our fans? To spice things up, this won't be just about showcasing our work. We plan on sharing a curated list of interesting content, compelling long reads, plus some spotlight features on lesser-known Makers. Ready to shake things up a bit? Subscribe and share our newsletter with your friends! Your engagement is the best way to defy the algorithmic tyranny!
What does a successful YouTube video look like? - Wow, one of my videos hit 1.8 million views! Mind-blowing, right? But is it really a 'successful' YouTube video? To answer that, I compared my stats with mega channels like MrBeast and niche channels like GreatScott and The Guy with the Swiss Accent. Shockingly, in comparison to these giants, my 1.8 million views on a single video do seem quite a success, considering my average views often max out at 28K! The comments have been both hilarious and strange, and the video did lead to a substantial boost in my subscribers count. But did it pay off? Well, the video earned me around £3,500 in six months. But if we count my investments in making this video (and others), I'm not even close to breaking even. So no, I'm not quitting my day job for YouTube, but I'll continue making videos about the things I love!

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5K Milestone: Your Fave Projects, YouTube Earnings & What's Next! - Celebrate the journey of a tech YouTuber reaching 5000 subscribers, sharing their favorite projects, and offering insights into the channel's viewership demographics and revenue. Watch some hidden gems and get a sneak peek into the upcoming project ideas!
Coming soon - ESP32: Asteroids with Lasers - Get ready to dive into an in-depth discussion on cutting-edge technology and stay updated with the latest trends in this highly engaging YouTube video! Don't miss out on this dose of tech inspiration!
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HELP SUPPORT MY WORK: If you're feeling flush then please stop by Patreon Or you can make a one off donation via ko-fi
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Chris Greening


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A collection of slightly mad projects, instructive/educational videos, and generally interesting stuff. Building projects around the Arduino and ESP32 platforms - we'll be exploring AI, Computer Vision, Audio, 3D Printing - it may get a bit eclectic...

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